Mike McCoy is a transformative force in athletic performance and personal development. As the founder of Maximum Performance Institute in Bessemer, Alabama, McCoy is dedicated to crafting environments where athletes not only build physical strength but also develop the mental discipline to excel both on and off the field. A former wide receiver for the Alabama Crimson Tide from 2006 to 2010, McCoy was a key contributor to Coach Nick Saban’s first BCS National Championship team in 2009, helping to restore the program’s legacy of excellence.

With a foundation built on hard work and accountability, McCoy takes a holistic approach to coaching, integrating strength, conditioning, and mindset training to develop well-rounded athletes. He is known for holding athletes to high standards, fostering discipline, and guiding them to achieve their next level of performance. From high school students to collegiate and professional athletes, McCoy’s mentorship has helped countless individuals earn Division I scholarships, secure NFL opportunities, and achieve personal growth.

McCoy’s expertise extends beyond physical training—he is a life mentor who emphasizes discipline, resilience, and character. He instills the values that shaped his own journey, teaching athletes to overcome obstacles and thrive in the face of challenges. As a performance and discipline architect, McCoy designs individualized programs that focus on the complete athlete, ensuring their physical, mental, and emotional readiness for success.

His resume includes training multiple high school teams and experience working with the University of Alabama lacrosse team. McCoy has also worked with athletes such as Jeremiah Moon, Nolan Turner, and former Alabama stars Blake Sims, Christion Jones, and Trent Richardson.

In addition to his coaching, McCoy is a media personality and host of The Coaches Corner with Mike McCoy, part of the Touchdown Alabama Magazine team. Through his show, he shares insights on athletic development, discipline, and personal growth, inspiring audiences to aim higher in their pursuits.

McCoy’s commitment to excellence doesn’t end with sports. He is a trusted guide for building sustainable habits, embracing accountability, and unlocking potential in all areas of life. His leadership, vision, and passion continue to impact athletes and communities, setting a gold standard for what it means to be a coach and mentor.

Outside of his professional work, McCoy enjoys spending time with his family and is often found contributing to his community, proving that true success is measured by the lives you uplift.